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Extended Dynamic Range and Simplified Colour Grading; Canon Unveils Firmware Upgrade for The EOS 5D Mark IV

SINGAPORE, 21 April 2017– Canon today announced a new firmware upgrade for the EOS 5D Mark IV following feedback from its global community of professional photographers and videographers. With the update, Canon Log (C Log) - a staple feature in Canon’s Cinema EOS range - can be added to the latest EOS 5D camera, providing enhanced dynamic range and easier colour grading.

Designed to deliver an 800% increase in dynamic range, C Log minimises the loss of detail in the darkest and brightest parts of the image. When using C Log on the EOS 5D Mark IV, an ISO setting of 400 will deliver the largest dynamic range of 12 stops, perfect for shooting in difficult lighting conditions.

Ensuring maximum freedom in post-production, C Log alters the image processing data after the image has been captured. As a result, videographers and filmmakers will find it easy to colour match with footage shot on other cameras, including those in the Canon Cinema EOS range. The footage from any camera can be combined and colour matched in a single colour grading process which provides a final global colour and seamless feel, regardless of whether the film is shot on different cameras.

C Log also reduces noise, particularly in shadow areas that can appear during colour grading. The new firmware makes the colour grading of footage more flexible via the production of accurate colours with minor colour bias.

The firmware upgrade will be available as a chargeable upgrade exclusively via Canon authorised service centres.

About Canon Marketing (Malaysia) Sdn Bhd
Canon is a global leader in photographic and digital imaging solutions. Canon Marketing (Malaysia) Sdn Bhd was established since 1987 to deliver products and services support to Malaysian users directly and through its nationwide of channel partners. Growing from strength to strength, Canon Marketing Malaysia will be celebrating its 30th year anniversary in 2017.

The parent company Canon Inc. has a global network of more than 300 companies and employs close to 200,000 people worldwide. It is dedicated to the advancement in technology and innovation and commits more than 8% of its total revenue each year to R&D. Canon is ranked first among Japanese companies and consistently one of the top few companies to earn the most number of U.S. patents over the last 12 years. As a Fortune Global 500 company, Canon is guided by its kyosei philosophy that focuses on living and working together for the common good.

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