Corporate Social Responsibility

Corporate social responsibility

Regional CSR activities

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Photography Workshop for Victory Charity Home

Canon Marketing Malaysia hosted 40 children from Victory Charity Home for a 3-hour photography workshop at Canon’s new UOA Business Park office on 29 November 2016. The children, aged between 7 to 18 years old, were selected by the administrator of Victory Charity Home and had shown interest in photography.

Participants from Victory Charity Homes

The workshop was conducted by Corporate Communication & Planning Division (CCPD) where tips and techniques on photography were imparted. After the theoretical session, the children had a hands-on session in taking various shots using the loan camera around the UOA Business Park office.

Children paying full attention during the
theoretical session
Familiarising with the camera before practice

Subsequently, the children was brought for a short tour at the Canon Excellence Centre on Level 2 and Service Centre at Level 3 where they witnessed our daily operations. They were also able to view the wide range of products from network cameras, printers and also Creative Park Corner.

Children trying out the freeze motion technique Photographing close-up shots at the diorama area

Canon Marketing Malaysia also contributed 2 units of IXUS compact cameras to Victory Charity Home.

(Left to right) Mr. James Ong, caretaker and Mr. Nicholas Mok, administrator receiving two compact cameras from Canon Marketing Malaysia, presented by Ms. Cheryl Lim, Senior Manager, Corporate Communication and Planning Division.

Happy Library Book and Toy Donation Campaign

Canon's initiative in promoting the reading culture among the younger generation culminated in the setup of a library for underprivileged children at Sungkai, Perak. Over 50 orang asli children, between the ages of 4 to 13 years, from Kampung Tidong benefitted from the library.

A second hand books and toys donation campaign was carried out at Canon's headquarters for a duration of 2 weeks, from 20 June till 1 July 2016. Donations from staff and members of the public flooded the collection house.


All items were sent to Kampung Tidong, Sungkai, Perak on 16 July 2016. The setting up of the 'Library of Hope' was witnessed and celebrated by 100 participants comprised of the villagers, parents, children and volunteers. Other contributions from donors such as stationery sets, school bags and many more were distributed to the orang asli children and brought smiles to their face.

Contributors of the Happy Library project Houses in Kampung Tidong, Sungkai, Perak
Donations inclusive of white board to aid learning activities.
Children gathering at the completion of set up. Completed library.
Group photo of the volunteers and the villagers from Kampung Tidong

Chinese New Year Cheer at St. John Ambulance Nursing Home

A visit to St. John Ambulance Nursing Home, Ipoh, Perak was organized on 9 February by Mr. Jeffrey Chung from Consumer Imaging & Information Division in conjunction with Chinese New Year. Snacks and tissue packs were distributed to over 50 old folks at the home, who did not have the chance to spend Chinese New Year with their family members. The old folks were cheered up by the visit and appreciated the goodies that were distributed.

Jeffrey and family spreading CNY cheer to the old folks at the home


Committing to change something often requires willpower and discipline. Canon staff took up the challenge recently to #PledgeSomethingNice and create a positive impact upon their community and personal lives. This nationwide campaign among all staff encouraged participants to submit their pledge and commit to take action by 16 September.

Ranging from personal goals to community service, some of the pledges received included distributing handmade Jalur Gemilang flags to all staff, teaching a cooking skill, initiating a healthy lifestyle through a balanced diet and exercise, collecting old clothes for charity and organizing an outreach activity to rural villages. All pledges and photographs were collated and published on Canon’s Staff and Recreation Club (CMM SRC) Facebook Page for sharing.

The campaign forms part of the #SaySomethingNice campaign by Zubedy, where Malaysians were asked to say something nice and do something nice from National Day (31 August) to Malaysia Day (16 September).

A collage of the pledges made by Canon staff from headquarters and nationwide branches

Annual Blood Donation Drive

Donating blood is one of the highest acts of giving as the blood you donate gives someone another chance at life. Continuing the success of last year’s drive, the Human Resources Division organized the 2015 Blood Donation Drive on 30 July 2015 at the Penang Training Room.

A team from the National Blood Centre managed the blood donation and donors showed up between 12.00 noon to 5.30pm. Over 60 staff showed up for the good cause and 52 donors successfully donated their blood. The drive successfully recruited 21 first-time donors.

Canon Marketing Malaysia's annual blood donation drive

Sponsorship of The Spring’s Live Active Run

Canon Marketing Malaysia was the “Official Imaging Partner” of the annual charity Live Active Run organized by The Spring shopping mall in Kuching on 14 June 2015. Canon engaged 12 EOS photographers to be the official photographers for the event. In addition, free Selphy photo prints were given out to all runners who visited the photo booth.

4,612 runners participated in the charity run and the charity beneficiaries were Kuching Autistic Association, Persatuan Dialisis Cahaya Kuching (Kuching Dialysis Society) and Special Olympics Sarawak.

Participants at The Spring’s Live Active Run Event
Participants get to enjoy free prints during the event

Outreach to Underprivileged Villages in Sabah

On 12 April 2015, staff from Canon’s Kota Kinabalu branch travelled to Kota Marudu, Sabah for an outreach program to donate used toys and clothes. The area is one of the poorest areas in rural Sabah.

The simple village folk at Kampung Tingkalanon and Kampung Kinakaban welcomed the Canon staff with gratitude and warm hospitality. It was an eye-opening experience for our staff to see for themselves the needs and hardship of the villagers.

Leonora Pang, one of the volunteers, said that was her first trip to rural Sabah, “As farmers, they have very low income. One of the villagers told me that even buying toothpaste and toothbrushes for her four children is already a heavy burden.”

Donations to the underprivileged village in Sabah

Books Donation to Chempaka Welfare Home and Agathians Shelter

Canon Marketing Malaysia conducted a Book Donation Campaign among its employees to collect second hand books for underprivileged children. The books were donated to Chempaka Welfare Home, a home for orphans and underprivileged children, and Agathians Shelter, a welfare home to 40 boys who are orphaned, abandoned or originated from broken families. In addition, Canon IXUS demo cameras were also donated to the respective homes.

The caretakers of both centres said that the books would be a welcome addition to their library and the cameras can be used to capture the children’s memorable moments as well as activities of the home.

Children from Agathians Shelter

(Left) Children going through the books received

(Right) Cheryl with children from Cempaka Welfare home

Flood Relief Efforts in Kuantan

Canon’s Kuantan branch contributed to the flood clean-up efforts and helped lighten the burden of the flood victims. Over 20 staff and their family members travelled to Kampung Pahang Tua in a 7-car convoy on a bright Saturday morning, 17 January 2015.

Everyone joined hands in cleaning up 2 houses badly affected by the recent floods. Mr Azzam, head of one of the households, is a person with disability; hence the clean-up helped to relieve his family’s burden. A small fundraising activity was held among Kuantan staff to purchase necessities and household items such as blankets, pillows, diapers, milk powder and so on for the flood victims. A washing machine was also donated by one of the staff from Kuantan branch.

Volunteers from Canon Marketing in Kuantan Branch

Volunteers cleaning up areas affected by the flood

Volunteers cleaning up areas affected by the flood