Discover the unique cultural photo exchange project between students from Malaysia, Vietnam, Thailand and China!
Canon Marketing Malaysia (CMM) is one of the 10 countries in Asia which has initiated the Canon Image Bridge (CIB) regional initiative as part of its CSR program starting from 2013. The cultural exchange project invites students from different countries to share their culture and traditions through photographs. Students were taught basic photography skills and how to capture good photos in a photography workshop conducted by Canon. After their photos were taken and printed, the students shared their comments based on their best photo and these were sent for exchange with CIB students in other Asian countries.
The project commenced in 2013 with a total of 86 students from Petaling Jaya, forming the first batch of participants to exchange photos with students from China. In 2014, we have reached out to 150 students who participated in the photo exchange with Vietnam and China.
Through the program, the students made new friends and became ambassadors of their own culture.
Canon Image Bridge Expands Its Reach in Third Year
Continuing its success for the third year running, the Canon Image Bridge project included schools from Petaling Jaya to Shah Alam, Kajang and Klang towns. The total number of participants increased from 150 students in 2014 to 252 students in 2015.
The participating schools in 2015 were Sekolah Kebangsaan Raja Muda, Shah Alam, Sekolah Kebangsaan Saujana Impian, Kajang; Sekolah Sri Bestari, Bandar Sri Damansara, Kuala Lumpur; Sekolah Kebangsaan Convent (1), Klang and Sekolah Kebangsaan Damansara Jaya 1.
The Canon Image Bridge is aimed at encouraging students to cultivate photography as a healthy hobby and inspiring students to be creative in both academic and non-academic aspects. At the same time, international friendship is promoted via photography.
The photo exchange program was further enhanced in 2015 by incorporating environmental awareness and the making of paper craft from Canon Creative Park.
Two out of five schools, Sekolah Kebangsaan Saujana Impian, Kajang and Sekolah Kebangsaan Convent (1) Klang were selected to participate in the talk on recycling and were involved in creating a photo frame out of recycled materials.
While for Canon Creative Park, Sekolah Kebangsaan Raja Muda Section 4, Shah Alam was given the privilege to attempt making paper craft out of Creative Park templates printed with PIXMA printers. This activity not only enables students to understand crafting instructions but also fosters leadership qualities, teamwork, unity and togetherness among them.
To find out more creativity options, please log on to http://cp.c-ij.com/en/
Canon Marketing Malaysia plans to extend this project to students from schools located in other states of Malaysia in the following year.
Sekolah Kebangsaan Raja Muda
SK Raja Muda, Shah Alam
Clockwise from top left: Speakers;
Cheryl Lim, Head of Corporate Comm. & Planning Division giving an insight into the program;
Kevin Boey, Product Specialist, briefed about the usage of the camera and students paying full attention during the briefing session.
SK Raja Muda students participating enthusiastically in the photo taking, printing and commenting process