Canon Image Bridge

Discover the unique cultural photo exchange project between students from Malaysia, Vietnam, Thailand and China!



Canon Marketing Malaysia (CMM) is one of the 10 countries in Asia which has initiated the Canon Image Bridge (CIB) regional initiative as part of its CSR program starting from 2013. The cultural exchange project invites students from different countries to share their culture and traditions through photographs. Students were taught basic photography skills and how to capture good photos in a photography workshop conducted by Canon. After their photos were taken and printed, the students shared their comments based on their best photo and these were sent for exchange with CIB students in other Asian countries.

The project commenced in 2013 with a total of 86 students from Petaling Jaya, forming the first batch of participants to exchange photos with students from China. In 2014, we have reached out to 150 students who participated in the photo exchange with Vietnam and China.

Through the program, the students made new friends and became ambassadors of their own culture.

Canon Image Bridge Expands Its Reach in Third Year

Continuing its success for the third year running, the Canon Image Bridge project included schools from Petaling Jaya to Shah Alam, Kajang and Klang towns. The total number of participants increased from 150 students in 2014 to 252 students in 2015.

The participating schools in 2015 were Sekolah Kebangsaan Raja Muda, Shah Alam, Sekolah Kebangsaan Saujana Impian, Kajang; Sekolah Sri Bestari, Bandar Sri Damansara, Kuala Lumpur; Sekolah Kebangsaan Convent (1), Klang and Sekolah Kebangsaan Damansara Jaya 1.

The Canon Image Bridge is aimed at encouraging students to cultivate photography as a healthy hobby and inspiring students to be creative in both academic and non-academic aspects. At the same time, international friendship is promoted via photography.

The photo exchange program was further enhanced in 2015 by incorporating environmental awareness and the making of paper craft from Canon Creative Park.

Two out of five schools, Sekolah Kebangsaan Saujana Impian, Kajang and Sekolah Kebangsaan Convent (1) Klang were selected to participate in the talk on recycling and were involved in creating a photo frame out of recycled materials.

While for Canon Creative Park, Sekolah Kebangsaan Raja Muda Section 4, Shah Alam was given the privilege to attempt making paper craft out of Creative Park templates printed with PIXMA printers. This activity not only enables students to understand crafting instructions but also fosters leadership qualities, teamwork, unity and togetherness among them.
To find out more creativity options, please log on to http://cp.c-ij.com/en/

Canon Marketing Malaysia plans to extend this project to students from schools located in other states of Malaysia in the following year.

Sekolah Kebangsaan Raja Muda


SK Raja Muda, Shah Alam




Clockwise from top left: Speakers; Cheryl Lim, Head of Corporate Comm. & Planning Division giving an insight into the program; Kevin Boey, Product Specialist, briefed about the usage of the camera and students paying full attention during the briefing session.




SK Raja Muda students participating enthusiastically in the photo taking, printing and commenting process

Canon Creative Park – Art craft activity



Students trying out paper craft from Canon Creative Park and working together in a team


(L-R): Proud students pose with their completed paper craft

Sekolah Kebangsaan Saujana Impian, Kajang


Sekolah Kebangsaan Saujana Impian, Kajang


(L-R): Speakers; Cheryl introduced the program to the students; Kevin Boey explaining the steps of how to use a Canon IXUS digital camera




Environmental activity – Promote awareness on recycling



An awareness talk on importance of recycling




SK Saujana Impian students working on recycled materials brought from home to make a photo frame

Completed photo frame made during the activity






Students proudly displaying their completed photo frames

Sekolah Sri Bestari, Bandar Sri Damansara, KL


Sekolah Sri Bestari, Bandar Sri Damansara, Kuala Lumpur






Taking photos around the Sekolah Sri Bestari school compound


Upon returning from practical session, students proceed with the printing and commenting on the photos.

Sekolah Kebangsaan Convent (1), Klang


Sekolah Kebangsaan Convent (1) Klang




(Left) Offering tips to the students on how to take good photos (Right) On the lookout for interesting photo shoot subjects.




(Top) Students try out various angles of taking photo; (Bottom) Experimenting with close-up functions followed by commenting on their photos.


(L-R): Students with their cards ready to be sent to Vietnam; Environmental Talk on recycling awareness

Sekolah Kebangsaan Damansara Jaya 1, Petaling Jaya


SK Damansara Jaya 1, Petaling Jaya participated 3 years consecutively






Students shoot photos in and around the school during practical session.




The activity finale where students commented on their photos and proudly showing their completed photo cards.
More information on this regional project can be found on the Canon China website: http://www.canon.com.cn/corp/csr/delightedimage/education/index.html